The term ________ refers to qualitative research designed to probe consumers' hidden,subconscious motivations.
A)perception analysis
B)lifestyle research
C)motivation research
D)need recognition investigation
E)depth research technique

Question

Quizplus · Accepted Answer

The term "motivation research" specifically refers to qualitative research that aims to uncover consumers' subconscious motivations that drive their behavior and decision-making processes. The other options either do not adequately describe this type of research or are not commonly used industry terms.

The Term ________ Refers to Qualitative Research Designed to Probe