A shoe company uses ads featuring the members of a country music band with the hope that the band's fans will see them wearing the company's shoes and want to wear the same shoes.The shoe company is hoping that fans of the band view the band as a ________.
A)membership group
B)reference group
C)brand personality
D)subculture
E)lifestyle

Question

Quizplus · Accepted Answer

A reference group is a group that individuals use as a basis for their judgments, attitudes, values, and behaviors. In this case, the members of the country music band are being used as a reference group to influence the fans' choices in footwear.

A Shoe Company Uses Ads Featuring the Members of a Country