Mike thought he had received the best deal on his new car.Shortly after the purchase,he started to notice certain disadvantages of his new car as he learned more about other cars available.He is experiencing ________.
A)post-purchase culture
B)selective perception
C)cognitive dissonance
D)purchase decision
E)information evaluation

Question

Quizplus · Accepted Answer

Mike is experiencing cognitive dissonance, which is a state of psychological discomfort that occurs when there is a conflict between a person's attitudes, beliefs, and behaviors. In this case, Mike's belief that he got the best deal conflicts with the new information he has learned about other cars, leading to a feeling of discomfort or dissonance.

Mike Thought He Had Received the Best Deal on His