In the process of buying a new car,a man is highly involved in the purchase and perceives significant differences among his three favourite models.His next step is most likely to be ________.
A)post-purchase behaviour
B)evaluation of alternatives
C)opinion leadership
D)cognitive dissonance
E)purchase decision

Question

Quizplus · Accepted Answer

Since the man is highly involved in the purchase and perceives significant differences among his three favourite models, his next step is most likely to evaluate these alternatives more closely before making the final purchase decision. Thus, evaluating the alternatives is the most appropriate choice.

In the Process of Buying a New Car,a Man Is