Generally,the consumer's purchase decision will be to buy the most preferred brand,but two factors can come between the purchase intention and the purchase decision.Which of the following is one of these factors?
A)post-purchase behaviour
B)attitudes of others
C)cognitive dissonance
D)alternative evaluation
E)new product adoption

Question

Quizplus · Accepted Answer

The attitudes of others can influence a consumer's purchase decision. This can include the opinions of friends, family, influencers, or online reviews. If these attitudes are negative towards a brand, it may discourage the consumer from making the purchase.

Generally,the Consumer's Purchase Decision Will Be to Buy the Most