Almost all major purchases result in ________,or discomfort caused by post-purchase conflict.
A)need recognition
B)cognitive dissonance
C)purchase decisions
D)legitimisation
E)dissatisfaction

Question

Quizplus · Accepted Answer

Cognitive dissonance refers to the discomfort or uneasiness that a person experiences after making a major purchase or a decision that involves several alternatives. It occurs when a person faces doubts or regrets about the chosen option and tends to seek reassurance or justification for the decision. The process of reducing cognitive dissonance involves rationalization, justification, or seeking feedback from others to validate the decision. Therefore, almost all major purchases involve cognitive dissonance, especially when the stakes are high, and the decision has significant implications on the person's life.

Almost All Major Purchases Result in ________,Or Discomfort Caused by Post-Purchase