In some purchasing situations,such as routine purchases,the consumer may skip one or more of the five stages of the decision process.

Question

Quizplus · Accepted Answer

This is true. For routine purchases, such as buying groceries or toiletries, consumers may skip the stages of problem recognition, information search, and evaluation of alternatives as they already have a routine established and may not consider other options.

In Some Purchasing Situations,such as Routine Purchases,the Consumer May Skip