Five different roles can be identified in most buying processes.Which of the following is NOT normally considered to be a decision role?
A)initiator
B)influencer
C)decider
D)user
E)performer

Question

Quizplus · Accepted Answer

The roles typically include initiator (who first suggests the idea of buying), influencer (who influences the decision but may not make it), decider (who ultimately makes the decision), user (who will use or consume the product or service), and buyer (who actually purchases the product). "Performer" is not a typical decision role in the buying process.

Five Different Roles Can Be Identified in Most Buying Processes