The relationship between the consumer's expectations and the product's ________ determines whether the buyer is satisfied or dissatisfied with a purchase.
A)perceived performance
B)brand personality
C)recognition
D)consumer market
E)service quality

Question

Quizplus · Accepted Answer

The consumer's expectations and the product's perceived performance have a direct impact on the level of satisfaction the consumer experiences after purchasing the product. If the perceived performance meets or exceeds the customer's expectations, they are likely to be satisfied, and if it falls below expectations, they are likely to be dissatisfied. The other options may play a role in influencing the consumer's decision to purchase the product, but they do not directly determine whether or not the consumer is satisfied with the purchase.

The Relationship Between the Consumer's Expectations and the Product's ________