During which stage of the business buying process is a buyer most likely to conduct product or service analysis,carefully studying components to determine if they can be redesigned,standardised or made less expensive?
A)general need recognition
B)product specification
C)proposal solicitation
D)order-routine specification
E)performance review

Question

Quizplus · Accepted Answer

During the product specification stage, the buyer conducts a detailed analysis of the product or service to determine its components, features, and specifications. This includes studying the components to determine if they can be redesigned or made less expensive, as well as identifying any standardization opportunities. Therefore, the buyer is most likely to conduct product or service analysis during this stage.

During Which Stage of the Business Buying Process Is a Buyer