The department store,David Jones,claims superior quality,performance and style.The owners provide the most upscale products and services and charge a higher price to cover the higher costs.What type of positioning does David Jones use?

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David Jones is positioning itself as a provider of superior quality, performance, and style, and charges a higher price to cover the higher costs. This aligns with the "more-for-more" positioning, which is focused on providing superior quality and performance while charging a higher price.

The Department Store,David Jones,claims Superior Quality,performance and Style