A fabric manufacturer has just created a new combination of colour and fabric types.The firm wants to be sure of the way consumers perceive its new product.The firm is concerned with the product ________.
A)idea
B)concept
C)image
D)proposal
E)presentation

Question

Quizplus · Accepted Answer

The firm's concern with the new product is how consumers perceive it, which directly relates to the product's image in the eyes of the consumers. The other options (idea, concept, proposal, presentation) are all related to the development and creation of the product, rather than its perception in the market.

A Fabric Manufacturer Has Just Created a New Combination of Colour