After concept testing,a firm would engage in which stage in developing and marketing a new product?
A)idea screening
B)marketing strategy development
C)business analysis
D)product development
E)test marketing

Question

Quizplus · Accepted Answer

After concept testing, a firm typically moves to the marketing strategy development stage, where it outlines the target market, planned value proposition, sales, market-share, and profit goals for the first few years.

After Concept Testing,a Firm Would Engage in Which Stage in Developing