A potential marketer of new Teflon coated shower enclosures asks consumers,'Do you understand how the addition of Teflon will benefit you?' and 'Would this type of shower closure solve a cleaning problem for you?' This marketer is in the ________ stage of new-product development.
A)concept development and testing
B)business analysis
C)product development
D)idea generation
E)market testing

Question

Quizplus · Accepted Answer

The marketer is in the concept development and testing stage since they are asking potential consumers if they understand the benefit of the new Teflon coating and if it would solve a cleaning problem for them. This stage involves developing and testing product concepts with target consumers to gather feedback and determine potential market interest.

A Potential Marketer of New Teflon Coated Shower Enclosures Asks