Which of the following is NOT a challenge presented to marketers by the product life-cycle?
A)Innovation is very expensive and risky.
B)A firm must be good at developing new products to replace ageing ones.
C)A firm must be good at adapting its marketing strategies.
D)It is difficult to plot the stages as a product goes through them.
E)Changing tastes,technologies and competition affect the marketing of the product as it passes through life-cycle stages.

Question

Quizplus · Accepted Answer

The product life cycle model provides a general framework that helps marketers understand the sales pattern of products. However, some products may not follow the typical stages of the cycle, making it difficult to plot the stages as a product goes through them. Therefore, this not a challenge presented to marketers by the product life-cycle.

Which of the Following Is NOT a Challenge Presented to Marketers