What are the two ways that a company can obtain new products?
A)line extension and brand management
B)internal development and merger
C)new-product development and acquisition
D)service development and product extension
E)market mix modification and research and development

Question

Quizplus · Accepted Answer

The two ways that a company can obtain new products are new-product development and acquisition. Internal development through research and development is one way to develop new products, while acquisition involves purchasing or merging with another company that already has the desired products.

What Are the Two Ways That a Company Can Obtain