Which of the following is the most likely reason that employees at your firm regularly attend trade shows and seminars?
A)to analyse the product life-cycle
B)to test new-product concepts
C)to obtain new-product ideas
D)to test market new products
E)to implement a team-based new-product development approach

Question

Quizplus · Accepted Answer

Attending trade shows and seminars is a great way for employees to obtain new-product ideas by seeing what competitors are offering or learning about new technologies and trends in the industry. While analyzing the product life-cycle and testing new-product concepts are important aspects of new-product development, they are less likely to be the primary reason that employees regularly attend trade shows and seminars. Testing market new products and implementing a team-based new-product development approach are also important but may not be the primary reason employees attend trade shows and seminars.

Which of the Following Is the Most Likely Reason That