Simulated test marketing enables a company to clearly estimate the repeat-purchase rate under conditions where consumers spend their own money and choose among competing brands.

Question

Quizplus · Accepted Answer

Simulated test marketing typically involves controlled environments and scenarios, which may not fully replicate the conditions where consumers use their own money and make choices among competing brands in a real-world setting, thus making it challenging to accurately estimate the repeat-purchase rate.

Simulated Test Marketing Enables a Company to Clearly Estimate the Repeat-Purchase