When Easy-Off oven cleaner replaced the harsh chemical smell of the cleaner with a fresh lemon fragrance,the Easy-Off manufacturer ________.
A)used a repositioning strategy
B)introduced a new-product line
C)added to an existing product line
D)improved an existing product
E)used a market diversification strategy

Question

Quizplus · Accepted Answer

By improving an existing product with a new fragrance, the Easy-Off manufacturer aimed to enhance the product's appeal to consumers without changing its core function or target market. This improvement falls under the category of product development.

When Easy-Off Oven Cleaner Replaced the Harsh Chemical Smell of the Cleaner