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Carrying a Weak Product During the Decline Stage of the PLC

Question 138

Multiple Choice

Carrying a weak product during the decline stage of the PLC can be very costly to a firm,and not just in profit terms.Which one of these is NOT likely to be one of those costs?


A) takes up much of management's time
B) frequent price and inventory adjustment
C) requires advertising and salesforce attention
D) few customer concerns about company image
E) requires additional financial analysis

Correct Answer:

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