Because names,labels and colours may not easily translate from one country to another,international marketers must carefully assess ________.
A)product safety regulations
B)market rollout
C)the product life-cycle
D)packaging issues
E)styles

Question

Quizplus · Accepted Answer

Packaging issues, including names, labels, and colours, may differ greatly between countries due to cultural and linguistic differences. International marketers must carefully assess these issues to ensure their product will be accepted and understood in foreign markets. Product safety regulations, market rollout, the product life-cycle, and styles are important considerations as well, but they are not directly related to the issue of translating packaging and branding elements.

Because Names,labels and Colours May Not Easily Translate from One