An international marketer will NOT need to tailor a product's packaging to meet the physical characteristics of consumers in various parts of the world.

Question

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An international marketer needs to tailor a product's packaging to meet the physical characteristics of consumers in various parts of the world. For instance, if the product is being marketed in a country with a warm climate, the packaging needs to protect the product from heat damage. Similarly, if the package needs to be smaller for consumers who are traveling or do not have large storage space. Cultural differences in consumer preferences may also require packaging changes, such as different colors, language, and images. Therefore, international marketers need to create packaging that is appropriate for each market they target.

An International Marketer Will NOT Need to Tailor a Product's