Many consumers perceive higher-priced products as ________.
A)not within reach of most people
B)having a higher quality
C)having high profit margins
D)popular brands
E)being in the introductory stage of the product life-cycle

Question

Quizplus · Accepted Answer

Many consumers perceive higher-priced products as having a higher quality. This is due to the belief that a higher price tag means the product is made with better materials, has better features, or is produced with more care and attention to detail.

Many Consumers Perceive Higher-Priced Products as ________