________ prices are the prices that a buyer carries in his or her mind and refers to when looking at a given product.
A)Psychological
B)Reference
C)Promotional
D)Geographical
E)Dynamic

Question

Quizplus · Accepted Answer

Reference prices are the prices that consumers have in mind and use as a basis for comparing the current prices of goods or services when making purchasing decisions.

________ Prices Are the Prices That a Buyer Carries in His