Low Cost Carrier,Tiger Airlines,controlled Some 5 Per Cent of the Market

Low cost carrier,Tiger Airlines,controlled some 5 per cent of the market when the Civil Aviation Authority ordered its suspension amid safety concerns.Although executives at QANTAS and Virgin Australia felt certain that they would pick up extra demand as a consequence of Tiger's closure,most customers who would normally have travelled with Tiger elected to forgo travel entirely rather than fly with one of the premium airlines.The segment's reluctance to switch airlines should be interpreted as an indication of its price sensitivity.