The hardware retailer,Bunnings,is positioned as a low-cost retailer.It regularly advertises that it 'won't be beaten on price' and gives customers the undertaking that 'if you happen to find a cheaper price on a stocked item we'll beat it by 10%'.This is an example of which type of pricing?
A)penetration pricing
B)predatory pricing
C)signpost pricing
D)loss leadering
E)price matching guarantees

Question

Quizplus · Accepted Answer

The Answer of The hardware retailer,Bunnings,is positioned as a low-cost retailer.It regularly advertises that it 'won't be beaten on price' and gives customers the undertaking that 'if you happen to find a cheaper price on a stocked item we'll beat it by 10%'.This is an example of which type of pricing?
A)penetration pricing
B)predatory pricing
C)signpost pricing
D)loss leadering
E)price matching guarantees

The Hardware Retailer,Bunnings,is Positioned as a Low-Cost Retailer