A corporate VMN has the advantage of controlling the entire distribution chain under ________.
A)a profit-maximising strategic plan
B)single ownership
C)mass distribution
D)a few intermediaries
E)franchise agreements

Question

Quizplus · Accepted Answer

Single ownership allows the corporate VMN to have complete control over the distribution chain since it owns all the intermediary channels. This enables the VMN to implement its profit-maximizing strategic plan, customize its distribution strategy, and ensure smooth distribution. Mass distribution, few intermediaries, and franchise agreements do not necessarily guarantee complete control over the distribution chain, and may involve working with external parties.

A Corporate VMN Has the Advantage of Controlling the Entire