The proliferation of customer segments and channel possibilities has prompted more and more companies to adopt which type of distribution network?
A)Disintermediation
B)Multichannel
C)Horizontal
D)Administered vertical
E)Contractual

Question

Quizplus · Accepted Answer

The adoption of multichannel distribution networks is a result of the proliferation of customer segments and channel possibilities. This allows companies to reach more customers through different channels, such as online, retail stores, and direct sales, and provide a more seamless and convenient experience for their customers. Disintermediation involves the elimination of intermediaries, horizontal distribution involves the cooperation of companies at the same level of the supply chain, administered vertical distribution involves a dominant company coordinating with smaller suppliers, and contractual distribution involves contractual agreements between companies. While these may also be strategies adopted by companies, they do not specifically address the issue of dealing with multiple customer segments and channels.

The Proliferation of Customer Segments and Channel Possibilities Has Prompted