Due in a large part to advances in technology,________ is a major trend whereby product and service producers are bypassing intermediaries and going directly to final buyers,or radically new types of channel intermediaries are emerging to displace traditional ones.
A)the vertical marketing system
B)the corporate marketing system
C)disintermediation
D)the corporate merger
E)the hostile takeover

Question

Quizplus · Accepted Answer

Disintermediation refers to the process of cutting out intermediaries in the marketing channel. Advances in technology, especially the growth of e-commerce and the internet, have made it easier for producers to reach customers directly, thus bypassing traditional intermediaries like wholesalers and retailers. This trend has also led to the emergence of new types of intermediaries like online marketplaces such as Amazon and Alibaba, which displace traditional brick-and-mortar retailers. Hence, option C is the correct answer.

Due in a Large Part to Advances in Technology,________ Is