Leadership in which type of marketing system is assumed not through common ownership or contractual ties,but through the size and power of one or a few dominant channel members?
A)horizontal marketing system
B)administered VMN
C)corporate VMN
D)conventional marketing channel
E)multichannel distribution system

Question

Quizplus · Accepted Answer

Administered Vertical Marketing Network (VMN) is a type of marketing system, where the leadership is assumed by a few powerful and dominant channel members. Unlike corporate VMN, where there is common ownership, or contractual ties, in administered VMN, leadership is assumed through the size and power of dominant channel members. In a horizontal marketing system, two or more companies at the same level of distribution come together to form a new marketing opportunity. In a conventional marketing channel, the channel members work independently, without any formal coordination. In a multichannel distribution system, a company uses multiple channels to reach its customers.

Leadership in Which Type of Marketing System Is Assumed Not