________ occur when a single firm sets up two or more marketing channels to reach one or more customer segments.
A)Dual distribution systems
B)Multichannel distribution networks
C)Administered franchises
D)Horizontal multichannel systems
E)Contractual marketing systems

Question

Quizplus · Accepted Answer

Multichannel distribution networks occur when a single firm sets up two or more marketing channels to reach one or more customer segments, allowing it to cover the market more thoroughly by addressing the preferences of different customer segments through various channels.

________ Occur When a Single Firm Sets Up Two or More