Question 1

One of the tools a public relations department may use is ________,whereby they deal with legislators and government officials to promote or defeat legislation and regulation.

Accepted Answer

The answer of One of the tools a public relations...

Question 2

Compare and contrast advertising and public relations.

Accepted Answer

The answer of Compare and contrast advertising and public relations....

Question 3

A company's website can be an important public relations vehicle.

Accepted Answer

A company's website can be an important tool for communicating with the public, sharing information about products and services, and building a brand image. It can also be used to respond to customer inquiries and complaints, and to promote positive news about the company. Therefore, a company's website can serve as an important public relations vehicle.

Question 4

Public relations typically captures only a small portion of the overall marketing budgets.

Accepted Answer

Public relations is just one aspect of marketing and companies usually allocate a smaller portion of their marketing budget to it compared to advertising or other marketing activities.

Question 5

Advertising is moving away from ________ and towards ________.

Accepted Answer

The answer of Advertising is moving away from ________ and...

Question 6

Which of the following works to establish and maintain relationships with legislators and other government officials to influence legislation and regulation?

Accepted Answer

Lobbying is the practice of establishing and maintaining relationships with legislators and other government officials to influence legislation and regulation. Global advertisers, public affairs, press agencies, and investor relations are all related to communication and marketing, but they do not necessarily involve government relations or influencing legislation.

Question 7

Corporate identity materials such as logos,buildings,cars and signs can help to create a corporate identity that the public immediately recognises.

Accepted Answer

Corporate identity materials are designed to create a consistent and distinctive image that the public can associate with a particular company or brand. When these materials are designed and deployed effectively, they can help to establish a strong presence in the market and make it easier for people to identify and remember the company or brand. This can be especially important in highly competitive industries where companies need to find ways to stand out and differentiate themselves from their rivals.

Question 8

Logos,stationery,brochures,signs,business forms,business cards,buildings,uniforms and company trucks are all examples of ________ that help a company create an identity the public immediately recognises.

Accepted Answer

Corporate identity materials such as logos, stationery, brochures, signs, business forms, business cards, buildings, uniforms, and company trucks are essential in creating a consistent and recognisable identity for a company in the eyes of the public. These materials reflect the company's values, culture and brand message, and help to establish a strong brand identity.

Question 9

Public relations seeks to build goodwill with all the organisation's various publics.Public groups that represent potential targets for the company's PR messages are likely to include local communities,news media,legislators and government and shareholders.

Accepted Answer

This statement accurately describes the goal of public relations and the groups that are typically targeted by PR efforts.

Question 10

Although some media research companies such as Nielsen are beginning to measure levels of television ________ ________,such measures are hard to come by for most media.

Accepted Answer

The answer of Although some media research companies such as...

Question 11

The creative team must find the optimal executional style for advertising messages.List and describe three of these styles of execution.Use relevant,non-text book examples to illustrate your answer.

Accepted Answer

The answer of The creative team must find the optimal...

Question 12

Corporate sponsored conferences,press tours,laser shows,hot air balloons and educational programs designed to reach and interest target publics are examples of ________.

Accepted Answer

These examples are all types of special events, which are organized activities sponsored by a company or organization to promote a product, service, or cause and engage with target audiences. Sales promotion, direct marketing, and relationship marketing are all separate promotional tools and strategies. General promotions is not a recognized term in marketing.

Quiz 11: Communicating Customer Value: Advertising and Public Relations