A member of the salesforce at Country Gear,a clothing manufacturer,is preparing for a first meeting with a potential wholesale customer and she is preparing herself by learning as much as she can about the wholesaler's organisation.She is in the ________ step of the personal selling process.

Question

Quizplus · Accepted Answer

The salesperson is in the pre-approach stage, where they gather information about the potential customer and prepare for the initial meeting. Prospecting involves identifying potential customers, qualifying is assessing the suitability of the customer, approach is the actual meeting with the customer, and handling objections is addressing any concerns or reservations the customer may have during the sales process.

A Member of the Salesforce at Country Gear,a Clothing Manufacturer,is