As part of their preparation,many salespeople prepare sales scripts;that is,a step-by-step set of lines that can be used in a selling situation.A script typically comprises four parts: (a)the questions,(b)the presentation,(3)the objections,and (4)the close.A well-written script acts as a blueprint for the sales presentation.The major advantage of sales scripts is that they help salespeople get over dead spots in the sales presentation and ensure that they won't be caught out by unexpected twists and turns.These scripts can be refined and modified as the salesperson gains experience and many salespeople gradually develop stock sets of words and phrases that are designed to elicit specific customer responses.
Devise a sales script for the sale of bottled drinking water for a commercial office environment.
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