The growing use of sales promotion has resulted in ________.
A)advertising specialisation
B)promotion clutter
C)promotional marketing
D)advertising clutter
E)promotion fatigue

Question

Quizplus · Accepted Answer

The use of sales promotion has increased over time, and as a result, there has been an increase in the number of promotional messages that consumers are exposed to. This has led to promotion clutter, which is the difficulty consumers face in distinguishing one promotional message from another.

The Growing Use of Sales Promotion Has Resulted in ________