Which of the following is NOT an objective for trade promotions?
A)to encourage retailers to carry new items
B)to encourage retailers to advertise a product
C)to gain more shelf space
D)to motivate salespeople to sign up new accounts
E)to encourage retailers to carry more inventory

Question

Quizplus · Accepted Answer

Motivating salespeople to sign up new accounts is an objective for sales promotions, not trade promotions. Trade promotions are focused on encouraging retailers to promote and sell a particular product, while sales promotions are focused on motivating salespeople to take specific actions to increase sales.

Which of the Following Is NOT an Objective for Trade