Pressure to increase short-term sales,less differentiated brands,declining advertising efficiency and increasingly deal-oriented customers are all factors contributing to the ________.
A)growth of personal selling
B)decline of personal selling
C)growth of sales promotion
D)decline of sales promotion
E)decline of customer relationships

Question

Quizplus · Accepted Answer

The factors mentioned - pressure to increase short-term sales, less differentiated brands, declining advertising efficiency and increasingly deal-oriented customers - all point towards the growth of sales promotion. Sales promotion provides short-term incentives to the customers to buy the product, which can satisfy the need for short-term sales growth, deal-oriented customers and declining advertising efficiency.

Pressure to Increase Short-Term Sales,less Differentiated Brands,declining Advertising Efficiency and Increasingly