Of the major consumer promotion tools,which is the most effective for introducing a new product or creating excitement for an existing one?
A)coupons
B)samples
C)cash refunds
D)advertising
E)rebates

Question

Quizplus · Accepted Answer

Samples allow consumers to experience the product first-hand, increasing the likelihood of a positive response and word-of-mouth marketing. Advertising can reach a large audience and create excitement through visually appealing and persuasive messaging. Together, these two promotion tools can effectively introduce a new product or generate excitement for an existing one.

Of the Major Consumer Promotion Tools,which Is the Most Effective