Today,direct marketing relies heavily on database technologies and new marketing media.Early direct marketers primarily used direct mailers,telemarketing and ________.
A)advertising specialties
B)catalogues
C)POP promotions
D)email
E)inside salespeople

Question

Quizplus · Accepted Answer

The sentence states that early direct marketers primarily used direct mailers and telemarketing, which suggests that the missing option involved physical mail. Catalogues fit that description, making B the most likely answer. The other options - advertising specialties, POP promotions, email, and inside salespeople - are not mentioned in the sentence and do not necessarily fit the context.

Today,direct Marketing Relies Heavily on Database Technologies and New Marketing