In its promotional mix,the XYZ Corporation uses advertising,public relations,personal selling and direct marketing.XYZ is most likely using direct marketing as a ________ channel or medium.
A)primary
B)secondary
C)tertiary
D)supplementary
E)fulfilment

Question

Quizplus · Accepted Answer

Direct marketing is not typically classified as a primary channel or medium, as it is generally used to supplement other promotional efforts. It is also not considered a secondary or tertiary channel, as those terms typically refer to distribution channels rather than promotional tools. The most appropriate classification for direct marketing is therefore as a supplementary channel or medium.

In Its Promotional Mix,the XYZ Corporation Uses Advertising,public Relations,personal Selling