A cutlery firm has always relied upon advertising to market its quality products to final customers.The marketing team is now considering beginning a direct and digital marketing campaign consisting of a company website,email to current customers and an online catalogue.Which of the following would the team expect to gain as a result of implementing this direct marketing plan?
A) the ability to increase the range of products the company offers
B) the ability to learn more about their customers and tailor offerings to fit their needs
C) more control over customers' interactions with the company
D) a higher cost-per-contact that could prove to be more cost effective than advertising in mass media
E) a wealth of information about competitors and their products
Correct Answer:
Verified
Q12: In its promotional mix,the XYZ Corporation uses
Q13: Today,direct marketing relies heavily on database technologies
Q14: Outline the major benefits of direct marketing
Q15: _ marketing is an interactive system of
Q18: _ marketing entails interaction with known customers
Q20: Most companies use direct marketing as a
Q20: Which of the following is NOT one
Q21: To attract new visitors and to encourage
Q22: A small,successful chain of mostly urban stores
Q102: For customers,the benefits of direct marketing are
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