Using language analysis software to track public opinion is an example of what?
A)Recruitment
B)Sentiment analysis
C)Social customer service
D)Networking
E)Social media complexity

Question

Quizplus · Accepted Answer

B)A number of tools now exist to gather market intelligence from social media more or less automatically. For example, sentiment analysis is an intriguing research technique in which companies track social networks and other media with automated language-analysis software that tries to take the pulse of public opinion and identify influential opinion makers.

Using Language Analysis Software to Track Public Opinion Is an Example