Brand socialization is a measure of how often consumers engage with a corporate website.

Name: Brand socialization is a measure of how often consumers engage with a corporate website.
Brand: Quizplus
Rating: 4.8 (43 reviews)

Question

Quizplus · Accepted Answer

According to one recent survey of company executives, socialization now accounts for more than half of a company or brand's global reputation. Brand socialization is a measure of how effectively a company engages with its various online stakeholders in a mutually beneficial exchange of information.

Brand Socialization Is a Measure of How Often Consumers Engage