When closing a negative message that has been developed in a direct format,the close of the message should remind the reader why they should continue to do business with your firm in the future.

Question

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After you've explained the negative news, close the message in a manner that respects the impact the negative news is likely to have on the recipient. If appropriate, consider offering your readers an alternative solution if you can and if doing so is a good use of your time. Look for opportunities to include positive statements, but avoid creating false hopes or writing in a way that seems to suggest that something negative didn't just happen to the recipient.

When Closing a Negative Message That Has Been Developed in a Direct