The AIDA plan will work for direct as well as indirect message formats.

Question

Quizplus · Accepted Answer

The AIDA model is tailor-made for using the indirect approach, allowing you to save your main idea for the action phase. However, it can also work with the direct approach, in which case you use your main idea as an attention-getter, build interest with your argument, create desire with your evidence, and emphasize your main idea in the action phase with the specific action you want your audience to take.

The AIDA Plan Will Work for Direct as Well as Indirect