In order to generate interest about the company's publications,the Media Manager of Gordon Books started a personal blog where she posed as an avid reader and amateur literary critic and reviewed the company's books favorably.She also invited readers to buy the books,discuss them online,and send in their reviews.Which of the following is the best criticism of the manager's action?
A)She engaged in plagiarism.
B)She selectively misquoted information.
C)She failed to protect information entrusted to her.
D)She failed to ensure transparency.
E)She failed to respect the privacy of others.

Question

Quizplus · Accepted Answer

D)In the context of business communication, transparency refers to a sense of openness, of giving all participants in a conversation access to the information they need to process the messages they are receiving. By concealing her links to the publisher, the manager has been deceptive.

In Order to Generate Interest About the Company's Publications,the Media