An activist group accuses a leading cell phone and netbook manufacturer of deceiving customers through its stealth marketing campaign.The group argues that stealth marketing is unethical.They claim that the company hired several actors and rewarded them for promoting products.The campaign involved visiting stores on weekends and during the peak season,using their products on commuter trains,bars,and coffee shops.Which of the following,if true,strengthens the argument?
A)Last year, thirty-five percent of Fortune 500 adopted Word of Mouth Marketing campaigns.
B)The company did not give their targets the opportunity to raise instinctive defenses against persuasive marketing messages.
C)Around seventy-five percent of cell phone consumers state that they heard of the product from friends.
D)The Advertising Standards Authority claims that leading companies are using stealth marketing to manipulate customer base.
E)The company offered 350,000 people a source of income through its stealth marketing campaign.

Question

Quizplus · Accepted Answer

B)If the company did not give their targets the opportunity to raise instinctive defenses against its marketing messages then stealth marketing is unethical because the customers do not know of the marketing campaign that they are part of.

An Activist Group Accuses a Leading Cell Phone and Netbook