David has to send out a press release about a new service his company is introducing.Which of the following must David avoid?
A)modifying his communication style to suit the company image
B)letting his personal views and communication style dominate a message
C)following the communication guidelines set by his company
D)building the company's image among stakeholders
E)putting his company's reputation before his personal style

Question

Quizplus · Accepted Answer

B)Most companies work hard to foster a specific public image, and external communication efforts need to project that image. The interests and preferred communication style of your company must take precedence over personal views and communication styles.

David Has to Send Out a Press Release About a New