Which of the following is true about the use of emotional and logical appeals in persuasive messages?
A)A good persuasive business message should rely solely on logical appeals.
B)All persuasive appeals are either purely logical or purely emotional.
C)The use of emotional appeals in marketing and sales messages is unethical.
D)Using words such as freedom, success, and compassion calls on feelings and audience sympathies.
E)An emotional appeal uses analogies, inductive reasoning, and deductive reasoning.

Question

Quizplus · Accepted Answer

D)An emotional appeal calls on feelings or audience sympathies. For instance, you can make use of the emotion inspired by words such as freedom, success, prestige, compassion, free, and comfort. Such words put your audience in a certain frame of mind and help people accept your message.

Which of the Following Is True About the Use of Emotional