"Shortly after Annie's Craft Store advertised in 'The Ridgewood Chronicle,' their sales went up by 10 percent." Which of the following facts,if true,would prove the cause and effect relationship implied in this message?
A)Annie's Craft Store had advertised in several newspapers, including the "The Ridgewood Chronicle."
B)Some of Annie's Craft Store's new customers said that they visited the store after seeing the advertisement in "The Ridgewood Chronicle."
C)Annie's Craft Store had its winter clearance sale shortly after it advertised in "The Ridgewood Chronicle."
D)The increase in sales at Annie's Craft Store was preceded by the appearance of their advertisement in "The Ridgewood Chronicle."
E)Annie's Craft Store reported being very happy with the advertising rates and terms they received from "The Ridgewood Chronicle."

Question

Quizplus · Accepted Answer

B)A statement that implies cause and effect must be supported by information that isolates the impact of the specific factor on the effect being discussed. In this case, it must be proven that the increase in sales was a direct result of customers seeing the advertisement in the newspaper.

"Shortly After Annie's Craft Store Advertised in 'The Ridgewood Chronicle